ThoughtExchange

Vancouver, BC (Remote) - Survey SaaS (2016-2026)

Overview

I spent nearly a decade helping lead Product Design initiatives at ThoughtExchange, an AI-powered SaaS platform that helps organizations turn large-scale community feedback into action. Unlike traditional surveys, it enables two-way, anonymous participation—empowering people to share ideas, evaluate others’ input, and surface collective intelligence.

Joining as the sole Product Designer, I helped evolve dated interfaces into a modern SaaS experience while scaling the design function as the company grew. I helped shape UX strategy, establish scalable patterns, and laid the foundation for the Design System.

My work focused on two core journeys: enabling leaders to easily create Exchanges (Leader Experience) and empowering participants to share and evaluate ideas (Participant Experience). Partnering closely with Product and Engineering, I used research and real user feedback to simplify workflows, improve usability, and increase engagement over time.

The projects below showcase key initiatives—from streamlining Exchange creation to enhancing participation, templates, and reporting.

Leader Experience

Participant Experience

Templates

Results & Reporting

Design System

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