My role Product Designer
The team Self let PM & Product Designer + 1 Dev
Website Launch website
Location 2020 Nashville, TN
Company & Product Context
Milligram is a Nashville-based pharmaceutical search startup aimed to simplify how users discover and compare prescription medications in a fragmented pricing landscape. As the sole Product and Web Designer, I built the company’s brand and product ecosystem from the ground up, inducing their website design and search engine. I defined the visual identity, established a scalable design system, and translated early-stage business strategy into a clear, focused desktop & mobile experience. In addition, I was responsible for identity packages, RFPs, presentations and other various marketing materials.
My contribution
Branding, Web and Product designer, responsible for identity brand, web interface, product discovery, UX strategy, interaction design, visual design, and validation across mobile and web experiences.
The Problem
The U.S. healthcare system stands at a pivotal crossroads. For decades, access to critical information—such as medication pricing, potential drug interactions, and treatment insights—was largely confined to physicians. Today, that dynamic is shifting, redefining how patients engage with their own care.
The core challenge was designing for a market where trust and efficiency are equally critical. I focused on clean information hierarchy, fast search flows, and intuitive filtering systems that supported confident decision-making without overwhelming the user.
Core issue
Leaders had to:
- Jump between multiple screens to set up an Exchange
- Navigate an embedded-style interface that felt clunky
- Click back and forth repeatedly to complete a workflow
- Manage too many disconnected setup pages
My Approach
Discovery
To understand real workflows, I ran a discovery phase focused on how users plan, review, and execute tasks throughout the day. Competitor research was only GoodRX at that time.
Unlike traditional healthcare tools that feel dense and clinical, this product prioritized speed and clarity. I designed a streamlined search architecture that reduced friction in the discovery process, allowing users to quickly compare pricing, evaluate options, and access relevant pharmacy information without navigating unnecessary complexity.
Needs
Key UX decisions:
- Progressive disclosure for advanced settings
- Constraint-based logic to prevent invalid submissions
- Real-time visual feedback to reinforce decisions
- Inline validation before finalizing setup
Define & Validate
Wireframing and Testing
I built wireframes and interactive Figma prototypes to conduct further usability tests with customers and internal teams; for usability, decision clarity, perceived effort and Leader confidence. Insights drove refinements to hierarchy, micro-interactions, and system logic — ensuring the experience felt intentional and intuitive. This wasn’t just a design exercise — it required alignment with engineering constraints and product strategy.
High-Fidelity System Design & Implementation
With validated flows in place, I translated the experience into a clean, scalable interface.
I developed:
- A modernized, brand-aligned UI
- Reusable components
- Consistent interaction patterns
- Foundations for a scalable design system
During implementation, I worked closely with Engineering to ensure the UX integrity survived handoff — collaborating through edge cases, states, and technical constraints.
